/* ============ Lumi Marketing Agency ============ */
:root {
  --bg-0: #0B0807;
  --bg-1: #100B09;
  --bg-2: #181210;
  --bg-3: #1F1714;

  --line:        rgba(255, 234, 210, 0.07);
  --line-strong: rgba(255, 234, 210, 0.14);
  --line-warm:   rgba(251, 146, 60, 0.22);

  --ink-0: #FFF6EE;
  --ink-1: #E7DACB;
  --ink-2: #A89A8B;
  --ink-3: #6E635A;

  /* Warm primary palette */
  --amber:  #FBBF24;
  --orange: #FB923C;
  --coral:  #FB7185;
  --pink:   #EC4899;
  --rose:   #F43F5E;
  --gold:   #F59E0B;
  --peach:  #FDBA74;

  /* secondary accents — used sparingly */
  --violet-dim: #8B5CF6;
  --red-dim:    #EF4444;

  --grad-warm: linear-gradient(110deg, #F59E0B 0%, #FB7185 50%, #EC4899 100%);
  --grad-warm-soft: linear-gradient(135deg, rgba(251,191,36,0.18), rgba(251,113,133,0.14) 50%, rgba(236,72,153,0.12));

  --display: 'Bricolage Grotesque', 'Helvetica Neue', sans-serif;
  --sans:    'Manrope', system-ui, -apple-system, sans-serif;
  --mono:    'JetBrains Mono', ui-monospace, Menlo, monospace;

  --r-sm: 8px;
  --r-md: 14px;
  --r-lg: 20px;
  --r-xl: 28px;

  --container: 1280px;
  --pad-x: clamp(20px, 4vw, 56px);
}

* { box-sizing: border-box; }
html, body {
  margin: 0;
  background: var(--bg-0);
  color: var(--ink-0);
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 400;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
body {
  background:
    radial-gradient(1100px 600px at 88% -200px, rgba(251, 113, 133, 0.18), transparent 60%),
    radial-gradient(900px 700px at -10% 0%, rgba(251, 146, 60, 0.14), transparent 60%),
    radial-gradient(700px 500px at 50% 110%, rgba(236, 72, 153, 0.10), transparent 65%),
    var(--bg-0);
  min-height: 100vh;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; }
img { max-width: 100%; display: block; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}
section { position: relative; }
.section-pad   { padding: clamp(80px, 9vw, 140px) 0; }
.section-pad-sm{ padding: clamp(56px, 7vw, 96px) 0; }

/* ------------ Type ------------ */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--orange);
}
.eyebrow::before {
  content: "";
  width: 24px; height: 1px;
  background: linear-gradient(90deg, var(--orange), transparent);
}
.eyebrow.warm-2 { color: var(--coral); }
.eyebrow.warm-2::before { background: linear-gradient(90deg, var(--coral), transparent); }

.h-display {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(46px, 7.2vw, 104px);
  line-height: 0.98;
  letter-spacing: -0.035em;
  margin: 0;
}
.h-display .grad {
  background: var(--grad-warm);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.h-display em {
  font-style: italic;
  font-family: 'Bricolage Grotesque', serif;
  color: var(--ink-1);
}

.h-section {
  font-family: var(--display);
  font-weight: 500;
  font-size: clamp(34px, 4.6vw, 60px);
  line-height: 1.02;
  letter-spacing: -0.03em;
  margin: 0;
}
.h-section .grad { background: var(--grad-warm); -webkit-background-clip: text; background-clip: text; color: transparent; }

.h-card {
  font-family: var(--display);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.018em;
  line-height: 1.15;
  margin: 0;
}

.lede {
  font-size: clamp(15px, 1.1vw, 17.5px);
  color: var(--ink-1);
  line-height: 1.6;
  max-width: 60ch;
  font-weight: 400;
}
.muted { color: var(--ink-2); }
.tiny { font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2); }

/* ------------ Buttons ------------ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 15px 22px;
  border-radius: 12px;
  border: 1px solid var(--line-strong);
  background: rgba(255, 240, 220, 0.04);
  color: var(--ink-0);
  font-size: 14px;
  font-weight: 600;
  letter-spacing: -0.005em;
  white-space: nowrap;
  transition: transform .25s ease, background .25s ease, border-color .25s ease, box-shadow .25s ease, color .25s;
  position: relative;
  isolation: isolate;
}
.btn:hover { background: rgba(255, 240, 220, 0.08); border-color: rgba(255, 234, 210, 0.22); transform: translateY(-1px); }
.btn .arrow { transition: transform .25s ease; }
.btn:hover .arrow { transform: translate(3px, -3px); }

.btn-primary {
  background: var(--grad-warm);
  color: #1B0E08;
  border-color: transparent;
  box-shadow: 0 1px 0 rgba(255,255,255,0.4) inset, 0 14px 40px -16px rgba(251, 113, 133, 0.55);
}
.btn-primary:hover {
  background: var(--grad-warm);
  color: #1B0E08;
  filter: brightness(1.05);
  box-shadow: 0 1px 0 rgba(255,255,255,0.5) inset, 0 18px 50px -16px rgba(251, 113, 133, 0.7);
}
.btn-ghost { background: transparent; }
.btn-sm { padding: 10px 14px; font-size: 13px; border-radius: 10px; }

/* ------------ Cards ------------ */
.warm-card {
  position: relative;
  border-radius: var(--r-lg);
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255, 240, 220, 0.035), rgba(255, 240, 220, 0.005));
  padding: 26px;
  transition: border-color .35s ease, transform .35s ease, background .35s ease;
}
.warm-card:hover {
  border-color: var(--line-warm);
  background: linear-gradient(180deg, rgba(255, 240, 220, 0.06), rgba(255, 240, 220, 0.01));
  transform: translateY(-2px);
}
.warm-card.glow::before {
  content: "";
  position: absolute;
  inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(251, 191, 36, 0.55), rgba(236, 72, 153, 0.0) 60%);
  -webkit-mask: linear-gradient(#000, #000) content-box, linear-gradient(#000, #000);
  -webkit-mask-composite: xor; mask-composite: exclude;
  pointer-events: none;
  opacity: 0;
  transition: opacity .35s ease;
}
.warm-card:hover.glow::before { opacity: 1; }

/* ------------ Background motifs ------------ */
.dot-bg {
  position: absolute; inset: 0;
  background-image: radial-gradient(rgba(255, 234, 210, 0.08) 1px, transparent 1.4px);
  background-size: 22px 22px;
  mask-image: radial-gradient(ellipse 70% 60% at 50% 30%, #000 35%, transparent 80%);
  pointer-events: none;
  opacity: 0.55;
}
.line-bg {
  position: absolute; inset: 0;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 76px 76px;
  mask-image: radial-gradient(ellipse 70% 60% at 50% 30%, #000 35%, transparent 80%);
  pointer-events: none;
  opacity: 0.7;
}
.spotlight {
  position: absolute; pointer-events: none;
  filter: blur(80px);
  opacity: 0.55;
  border-radius: 50%;
  z-index: 0;
}

/* ============== NAV ============== */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  background: linear-gradient(180deg, rgba(11, 8, 7, 0.78), rgba(11, 8, 7, 0.45));
  border-bottom: 1px solid transparent;
  transition: border-color .3s ease, background .3s ease;
}
.nav.scrolled { border-bottom-color: var(--line); background: rgba(11, 8, 7, 0.86); }
.nav-inner {
  display: flex; align-items: center; gap: 28px;
  height: 76px;
}
.brand {
  display: flex; align-items: center; gap: 12px;
  font-family: var(--display);
  font-weight: 500;
  font-size: 18px;
  letter-spacing: -0.02em;
}
.brand-mark {
  width: 32px; height: 32px;
  display: grid; place-items: center;
}
.brand sup {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-left: 6px;
  padding: 3px 6px;
  background: rgba(251, 146, 60, 0.10);
  border: 1px solid rgba(251, 146, 60, 0.25);
  border-radius: 6px;
  vertical-align: middle;
  font-weight: 500;
  position: relative;
  top: -2px;
}
.nav-links { display: flex; gap: 2px; margin-left: auto; }
.nav-link {
  position: relative;
  font-size: 14px;
  color: var(--ink-1);
  padding: 10px 14px;
  border-radius: 10px;
  transition: color .2s ease, background .2s ease;
  font-weight: 500;
}
.nav-link:hover { color: var(--ink-0); background: rgba(255, 240, 220, 0.04); }
.nav-link.active { color: var(--ink-0); background: rgba(251, 146, 60, 0.10); }
.nav-cta { margin-left: 8px; }
.menu-btn {
  display: none;
  width: 42px; height: 42px;
  border-radius: 10px;
  border: 1px solid var(--line-strong);
  background: transparent;
  align-items: center; justify-content: center;
  margin-left: auto;
}
@media (max-width: 940px) {
  .nav-links, .nav-cta { display: none; }
  .menu-btn { display: inline-flex; }
}

/* Mobile menu */
.mobile-menu {
  position: fixed; inset: 0; z-index: 100;
  background: rgba(11,8,7,0.96);
  backdrop-filter: blur(18px);
  display: none;
  flex-direction: column;
}
.mobile-menu.open { display: flex; }
.mobile-menu .mm-top {
  display: flex; align-items: center; height: 76px; padding: 0 var(--pad-x);
  border-bottom: 1px solid var(--line);
}
.mobile-menu nav { padding: 30px var(--pad-x); display: grid; gap: 4px; }
.mobile-menu nav a {
  font-family: var(--display);
  font-size: 34px;
  letter-spacing: -0.025em;
  padding: 12px 0;
  color: var(--ink-0);
  border-bottom: 1px solid var(--line);
}

/* ============== HERO ============== */
.hero {
  position: relative;
  padding: 56px 0 100px;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: clamp(24px, 4vw, 56px);
  align-items: center;
  position: relative;
  z-index: 2;
}
@media (max-width: 1000px) { .hero-grid { grid-template-columns: 1fr; } }
.hero-copy { display: grid; gap: 26px; max-width: 640px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.hero-pill {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 7px 12px 7px 7px;
  border-radius: 999px;
  border: 1px solid var(--line-warm);
  background: linear-gradient(90deg, rgba(251,191,36,0.08), rgba(236,72,153,0.06));
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-1);
  width: fit-content;
}
.hero-pill .dot {
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--grad-warm);
  display: grid; place-items: center;
  color: #1B0E08; font-weight: 700; font-size: 10px;
  font-family: var(--mono);
}

.hero-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 18px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}
.hero-stat .num {
  font-family: var(--display);
  font-size: 26px;
  letter-spacing: -0.02em;
}
.hero-stat .lab {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-top: 4px;
}

/* Hero dashboard visual */
.hero-vis {
  position: relative;
  aspect-ratio: 1 / 1.05;
}
.dash {
  position: absolute;
  inset: 6% 4% 6% 4%;
  border-radius: 24px;
  border: 1px solid var(--line-strong);
  background:
    radial-gradient(60% 40% at 70% -10%, rgba(251, 113, 133, 0.18), transparent 70%),
    linear-gradient(180deg, #1A100B, #0F0907);
  box-shadow: 0 30px 80px -20px rgba(0,0,0,0.7), inset 0 1px 0 rgba(255,255,255,0.04);
  overflow: hidden;
  display: grid;
  grid-template-rows: auto 1fr auto;
}
.dash-top {
  display: flex; align-items: center; gap: 8px;
  padding: 14px 18px;
  border-bottom: 1px solid var(--line);
  background: rgba(255, 240, 220, 0.015);
}
.dash-dot { width: 9px; height: 9px; border-radius: 50%; }
.dash-name {
  margin-left: 6px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--ink-2);
  letter-spacing: 0.04em;
}
.dash-name b { color: var(--orange); font-weight: 500; }
.dash-body {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  padding: 18px;
}
.dash-kpis {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}
.dash-kpi {
  padding: 12px;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: rgba(255, 240, 220, 0.025);
}
.dash-kpi .lab {
  font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2);
}
.dash-kpi .val {
  font-family: var(--display); font-size: 22px; letter-spacing: -0.02em;
  margin-top: 4px;
}
.dash-kpi .trend {
  font-family: var(--mono); font-size: 10px; color: var(--amber); margin-top: 2px;
}
.dash-kpi.up .trend { color: #4ADE80; }
.dash-chart-wrap {
  border-radius: 12px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255, 240, 220, 0.025), rgba(255, 240, 220, 0));
  padding: 14px;
  position: relative;
}
.dash-chart-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 8px; }
.dash-chart-svg { width: 100%; height: auto; display: block; }
.dash-foot {
  display: flex; justify-content: space-between; align-items: center;
  padding: 12px 18px;
  border-top: 1px solid var(--line);
  font-family: var(--mono); font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2);
}

.float-card {
  position: absolute;
  border-radius: 16px;
  border: 1px solid var(--line-strong);
  padding: 12px 14px;
  background: linear-gradient(180deg, rgba(20,14,11,0.92), rgba(15,10,9,0.85));
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  box-shadow: 0 18px 40px -16px rgba(0,0,0,0.6);
  z-index: 3;
  font-size: 12px;
  line-height: 1.35;
  min-width: 140px;
  display: grid; gap: 4px;
}
.float-card .lab {
  font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2);
}
.float-card .val {
  font-family: var(--display); font-size: 20px; letter-spacing: -0.02em;
}
.float-card.warm-edge {
  border-color: rgba(251, 146, 60, 0.35);
  box-shadow: 0 18px 40px -16px rgba(251, 113, 133, 0.4), inset 0 1px 0 rgba(255,234,210,0.06);
}
.float-card.coral-edge {
  border-color: rgba(251, 113, 133, 0.4);
  box-shadow: 0 18px 40px -16px rgba(236, 72, 153, 0.4);
}

.fc-pos-1 { top: -2%; left: -4%; transform: rotate(-3deg); }
.fc-pos-2 { top: 32%; right: -4%; transform: rotate(3deg); }
.fc-pos-3 { bottom: 5%; left: 4%; transform: rotate(-2deg); }
.fc-pos-4 { bottom: -2%; right: 6%; transform: rotate(2deg); }

/* ============== Capability strip ============== */
.cap-strip {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,240,220,0.02), transparent);
  overflow: hidden;
  padding: 14px 0;
}
.cap-track {
  display: flex; gap: 32px;
  animation: cap 60s linear infinite;
  white-space: nowrap;
}
@keyframes cap { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.cap-item {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 8px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 13px;
  color: var(--ink-1);
  background: rgba(255,240,220,0.02);
  font-weight: 500;
}
.cap-item .ic {
  width: 18px; height: 18px; border-radius: 6px;
  display: grid; place-items: center;
  background: rgba(251, 146, 60, 0.14);
  color: var(--orange);
}

/* ============== Services ============== */
.svc-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}
@media (max-width: 1100px) { .svc-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px)  { .svc-grid { grid-template-columns: 1fr; } }

.svc-card {
  position: relative;
  padding: 24px;
  border-radius: 18px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255, 240, 220, 0.035), rgba(255, 240, 220, 0.005));
  min-height: 260px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  overflow: hidden;
  transition: transform .35s, border-color .35s, background .35s;
}
.svc-card::after {
  content: ""; position: absolute; inset: 0; border-radius: inherit; pointer-events: none;
  background: radial-gradient(120% 80% at 0% 0%, rgba(251, 146, 60, 0.12), transparent 50%);
  opacity: 0; transition: opacity .35s;
}
.svc-card:hover { transform: translateY(-4px); border-color: var(--line-warm); }
.svc-card:hover::after { opacity: 1; }
.svc-card .num {
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; color: var(--orange);
}
.svc-card .ic {
  width: 44px; height: 44px;
  border-radius: 12px;
  border: 1px solid var(--line-warm);
  background: linear-gradient(135deg, rgba(251,191,36,0.18), rgba(236,72,153,0.10));
  color: var(--peach);
  display: grid; place-items: center;
}
.svc-card h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.02em;
  margin: 0;
  line-height: 1.1;
}
.svc-card p { color: var(--ink-2); font-size: 13.5px; line-height: 1.55; margin: 0; }
.svc-card .more {
  margin-top: auto;
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--orange);
  display: inline-flex; align-items: center; gap: 6px;
}
.svc-card .more svg { transition: transform .25s; }
.svc-card:hover .more svg { transform: translateX(4px); }

/* ============== Growth System pipeline ============== */
.pipe {
  position: relative;
  padding: 30px;
  border-radius: 24px;
  border: 1px solid var(--line);
  background:
    radial-gradient(60% 60% at 50% 0%, rgba(251, 146, 60, 0.08), transparent 70%),
    linear-gradient(180deg, rgba(255,240,220,0.02), rgba(255,240,220,0));
  overflow: hidden;
}
.pipe-row {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 0;
  position: relative;
}
@media (max-width: 1100px) {
  .pipe-row { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .pipe-row .pipe-cell::before { display: none; }
  .pipe-row .pipe-cell::after  { display: none; }
}
.pipe-cell {
  position: relative;
  padding: 22px 14px 18px;
  text-align: center;
}
.pipe-cell::after {
  content: "";
  position: absolute;
  top: 50%;
  right: -1px;
  width: 2px; height: 60%;
  transform: translateY(-50%);
  background: linear-gradient(180deg, transparent, var(--line), transparent);
}
.pipe-cell:last-child::after { display: none; }

.pipe-num {
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; color: var(--orange);
}
.pipe-ic {
  width: 50px; height: 50px;
  margin: 14px auto 12px;
  border-radius: 14px;
  border: 1px solid var(--line-warm);
  background: linear-gradient(135deg, rgba(251,191,36,0.18), rgba(236,72,153,0.12));
  color: var(--peach);
  display: grid; place-items: center;
}
.pipe-name {
  font-family: var(--display); font-size: 18px; letter-spacing: -0.02em;
}
.pipe-desc {
  color: var(--ink-2); font-size: 12px; margin-top: 5px; line-height: 1.5;
}

.pipe-flow {
  position: absolute;
  top: 56px;
  left: 8%;
  right: 8%;
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--orange), var(--coral), var(--pink), transparent);
  opacity: 0.55;
}
@media (max-width: 1100px) { .pipe-flow { display: none; } }

/* ============== Performance dashboard section ============== */
.perf-grid {
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: 14px;
  align-items: stretch;
}
@media (max-width: 980px) { .perf-grid { grid-template-columns: 1fr; } }

.perf-main {
  border-radius: 22px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,240,220,0.03), rgba(255,240,220,0));
  padding: 26px;
  position: relative;
  overflow: hidden;
}
.perf-head {
  display: flex; align-items: center; justify-content: space-between; gap: 14px;
  margin-bottom: 18px;
}
.perf-tabs {
  display: flex; gap: 6px;
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 4px;
  background: rgba(255,240,220,0.02);
}
.perf-tab {
  border: 0; background: transparent;
  color: var(--ink-2);
  font-size: 12px; font-weight: 500;
  padding: 7px 12px;
  border-radius: 7px;
  transition: background .2s, color .2s;
  font-family: var(--mono); letter-spacing: 0.06em;
}
.perf-tab:hover { color: var(--ink-1); }
.perf-tab.on { color: var(--ink-0); background: rgba(251, 146, 60, 0.14); }

.kpi-row { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; margin-bottom: 14px; }
@media (max-width: 600px) { .kpi-row { grid-template-columns: repeat(2, 1fr); } }
.kpi {
  padding: 14px 16px; border-radius: 12px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.02);
}
.kpi .lab { font-family: var(--mono); font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2); }
.kpi .val { font-family: var(--display); font-size: 28px; letter-spacing: -0.025em; margin-top: 4px; }
.kpi .delta { font-family: var(--mono); font-size: 11px; color: #4ADE80; margin-top: 2px; }
.kpi.warm .val { background: var(--grad-warm); -webkit-background-clip: text; background-clip: text; color: transparent; }

.big-chart-svg { width: 100%; height: auto; display: block; }

.perf-side { display: grid; gap: 14px; }
.perf-card {
  border-radius: 18px;
  border: 1px solid var(--line);
  padding: 18px;
  background: linear-gradient(180deg, rgba(255,240,220,0.03), rgba(255,240,220,0));
}
.perf-card h4 {
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2);
  margin: 0 0 14px;
  font-weight: 500;
}
.creative-test {
  display: grid; gap: 10px;
}
.ct-row {
  display: grid; grid-template-columns: 36px 1fr auto; gap: 10px; align-items: center;
  padding: 10px;
  border-radius: 10px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.025);
}
.ct-thumb { width: 36px; height: 36px; border-radius: 8px; }
.ct-thumb.t1 { background: linear-gradient(135deg, #F59E0B, #FB7185); }
.ct-thumb.t2 { background: linear-gradient(135deg, #FB7185, #EC4899); }
.ct-thumb.t3 { background: linear-gradient(135deg, #FBBF24, #F43F5E); }
.ct-thumb.t4 { background: linear-gradient(135deg, #FB923C, #EC4899); }
.ct-name { font-size: 13px; font-weight: 500; }
.ct-meta { font-family: var(--mono); font-size: 10.5px; color: var(--ink-2); }
.ct-score { font-family: var(--display); font-size: 18px; letter-spacing: -0.02em; }
.ct-score.up { color: #4ADE80; }
.ct-score.warm { color: var(--orange); }

/* Funnel mini */
.funnel { display: grid; gap: 6px; }
.funnel-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 12px;
  align-items: center;
  font-size: 13px;
}
.funnel-bar {
  height: 30px;
  border-radius: 8px;
  background: linear-gradient(90deg, rgba(251,191,36,0.85), rgba(236,72,153,0.7));
  display: flex; align-items: center; padding: 0 12px;
  color: #1B0E08;
  font-weight: 600;
  font-size: 12.5px;
  position: relative;
  overflow: hidden;
}
.funnel-bar.f2 { width: 78%; background: linear-gradient(90deg, rgba(251,146,60,0.85), rgba(236,72,153,0.6)); }
.funnel-bar.f3 { width: 52%; background: linear-gradient(90deg, rgba(251,113,133,0.85), rgba(236,72,153,0.55)); }
.funnel-bar.f4 { width: 28%; background: linear-gradient(90deg, rgba(236,72,153,0.85), rgba(244,63,94,0.6)); }
.funnel-num { font-family: var(--mono); font-size: 11px; color: var(--ink-2); }

/* ============== Case studies ============== */
.case-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 14px;
}
@media (max-width: 980px) { .case-grid { grid-template-columns: repeat(2, 1fr); } }

.case {
  position: relative;
  border-radius: 20px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,240,220,0.03), rgba(255,240,220,0.005));
  cursor: pointer;
  transition: transform .35s, border-color .3s;
  min-height: 320px;
  display: flex; flex-direction: column;
}
.case:hover { transform: translateY(-3px); border-color: var(--line-warm); }
.case .case-vis {
  position: relative;
  flex: 1;
  border-bottom: 1px solid var(--line);
  overflow: hidden;
  min-height: 180px;
}
.case .case-meta {
  padding: 18px;
  display: grid; gap: 6px;
}
.case .tag {
  display: inline-flex; align-items: center; gap: 6px;
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--orange);
}
.case .tag .dot { width: 5px; height: 5px; border-radius: 3px; background: var(--orange); }
.case .ttl { font-family: var(--display); font-size: 22px; letter-spacing: -0.02em; line-height: 1.1; }
.case .sub { font-size: 13px; color: var(--ink-2); }
.case .res {
  display: flex; align-items: baseline; gap: 8px;
  margin-top: 10px;
  padding-top: 12px;
  border-top: 1px dashed var(--line);
}
.case .res .num {
  font-family: var(--display); font-size: 22px; letter-spacing: -0.02em;
  background: var(--grad-warm); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.case .res .lab { font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2); }

.case.span-3 { grid-column: span 3; }
.case.span-2 { grid-column: span 2; }
@media (max-width: 980px) { .case.span-3, .case.span-2 { grid-column: span 2; } }

.cv-1 { background: radial-gradient(circle at 30% 30%, rgba(251,191,36,0.5), transparent 60%), radial-gradient(circle at 70% 70%, rgba(236,72,153,0.45), transparent 60%), linear-gradient(160deg, #2a1408, #110a06); }
.cv-2 { background: radial-gradient(circle at 70% 30%, rgba(251,113,133,0.5), transparent 60%), radial-gradient(circle at 30% 70%, rgba(251,146,60,0.45), transparent 60%), linear-gradient(160deg, #2a0d12, #100808); }
.cv-3 { background: radial-gradient(circle at 50% 50%, rgba(236,72,153,0.45), transparent 60%), linear-gradient(160deg, #2a0814, #110608); }
.cv-4 { background: radial-gradient(circle at 30% 70%, rgba(244,63,94,0.5), transparent 60%), radial-gradient(circle at 70% 30%, rgba(251,191,36,0.4), transparent 60%), linear-gradient(160deg, #1b1208, #0f0805); }
.cv-5 { background: radial-gradient(circle at 50% 30%, rgba(251,146,60,0.5), transparent 60%), linear-gradient(160deg, #261108, #110806); }
.cv-6 { background: radial-gradient(circle at 50% 70%, rgba(236,72,153,0.45), transparent 60%), radial-gradient(circle at 30% 30%, rgba(251,191,36,0.35), transparent 60%), linear-gradient(160deg, #200d12, #100608); }

.case-pattern {
  position: absolute; inset: 0;
  opacity: 0.18;
  background-image:
    linear-gradient(var(--line-strong) 1px, transparent 1px),
    linear-gradient(90deg, var(--line-strong) 1px, transparent 1px);
  background-size: 28px 28px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, #000 40%, transparent);
}

.case-mock {
  position: absolute;
  inset: 16px;
  border-radius: 12px;
  border: 1px solid rgba(255, 234, 210, 0.18);
  background: rgba(15, 9, 7, 0.65);
  padding: 14px;
  backdrop-filter: blur(8px);
  display: flex; flex-direction: column;
}

/* Filter bar */
.filter-bar {
  display: flex; flex-wrap: wrap; gap: 6px;
  padding: 5px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: rgba(255,240,220,0.02);
  width: fit-content;
}
.filter-btn {
  border: 0; background: transparent;
  color: var(--ink-2);
  padding: 9px 14px;
  font-size: 13px;
  border-radius: 8px;
  font-weight: 500;
  font-family: var(--mono);
  letter-spacing: 0.06em;
  transition: color .2s, background .2s;
}
.filter-btn:hover { color: var(--ink-0); }
.filter-btn.on {
  background: var(--grad-warm);
  color: #1B0E08;
}

/* ============== Process stations ============== */
.proc-line {
  position: relative;
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 12px;
}
@media (max-width: 1000px) { .proc-line { grid-template-columns: 1fr 1fr; } }

.station {
  position: relative;
  padding: 22px 18px;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,240,220,0.03), rgba(255,240,220,0));
  display: flex; flex-direction: column; gap: 8px;
  min-height: 220px;
  transition: border-color .3s, transform .3s, background .3s;
}
.station:hover { border-color: var(--line-warm); transform: translateY(-2px); background: linear-gradient(180deg, rgba(255,240,220,0.06), rgba(255,240,220,0)); }
.station-num {
  font-family: var(--display); font-size: 38px; letter-spacing: -0.04em;
  background: var(--grad-warm); -webkit-background-clip: text; background-clip: text; color: transparent;
  line-height: 1;
}
.station-tt {
  font-family: var(--display); font-size: 19px; letter-spacing: -0.02em;
}
.station-ds { color: var(--ink-2); font-size: 13px; line-height: 1.5; margin-top: auto; }

/* ============== Why / list ============== */
.why-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
}
@media (max-width: 1000px) { .why-grid { grid-template-columns: 1fr 1fr; } }
.why-card {
  padding: 22px;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,240,220,0.03), rgba(255,240,220,0));
  transition: border-color .3s, transform .3s;
}
.why-card:hover { border-color: var(--line-warm); transform: translateY(-2px); }
.why-card .ic { width: 36px; height: 36px; border-radius: 10px; display: grid; place-items: center; border: 1px solid var(--line-warm); color: var(--peach); margin-bottom: 14px; background: rgba(251,146,60,0.10); }
.why-card .tt { font-family: var(--display); font-size: 18px; letter-spacing: -0.02em; }
.why-card .ds { color: var(--ink-2); font-size: 13px; line-height: 1.5; margin-top: 6px; }

/* ============== About ============== */
.about-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 56px;
  align-items: start;
}
@media (max-width: 980px) { .about-grid { grid-template-columns: 1fr; } }

/* ============== CTA band ============== */
.cta-band {
  position: relative;
  border-radius: 28px;
  padding: clamp(48px, 6vw, 96px);
  overflow: hidden;
  border: 1px solid var(--line-warm);
  background:
    radial-gradient(60% 80% at 0% 0%, rgba(251, 191, 36, 0.18), transparent 60%),
    radial-gradient(50% 80% at 100% 100%, rgba(236, 72, 153, 0.18), transparent 60%),
    linear-gradient(180deg, rgba(255, 240, 220, 0.04), rgba(255, 240, 220, 0));
}

/* ============== Footer ============== */
.footer {
  padding: 80px 0 36px;
  border-top: 1px solid var(--line);
  margin-top: 80px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr 1fr;
  gap: 40px;
}
@media (max-width: 880px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
.footer-col h4 {
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2);
  margin: 0 0 18px; font-weight: 500;
}
.footer-col ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.footer-col a { color: var(--ink-1); font-size: 14px; transition: color .2s; }
.footer-col a:hover { color: var(--orange); }

.parent-link {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 12px 16px;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.02);
  font-size: 13px;
  margin-top: 14px;
  transition: border-color .25s, background .25s;
}
.parent-link:hover { border-color: var(--line-warm); background: rgba(251,146,60,0.06); }
.parent-link .pl-mark { width: 22px; height: 22px; }
.parent-link .pl-meta { font-family: var(--mono); font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2); }

.footer-bottom {
  margin-top: 56px;
  padding-top: 24px;
  border-top: 1px solid var(--line);
  display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap;
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2);
}

/* ============== Reveal ============== */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s, transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.in { opacity: 1; transform: translateY(0); }

.page { animation: pageIn .55s cubic-bezier(.2,.7,.2,1); }
@keyframes pageIn { from { opacity:0; transform: translateY(10px); } to { opacity:1; transform: translateY(0); } }

/* progress strip */
.progress-strip {
  position: fixed; top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--grad-warm);
  transform-origin: left;
  transform: scaleX(var(--p, 0));
  z-index: 60;
  transition: transform .15s linear;
}

/* Subhero (internal pages) */
.subhero {
  padding: 88px 0 72px;
  position: relative; overflow: hidden;
}
.subhero .crumbs {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 7px 12px;
  border-radius: 999px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.02);
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 18px;
}
.subhero .crumbs b { color: var(--orange); font-weight: 500; }

/* Utility rows */
.row { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.row-between { display: flex; align-items: center; justify-content: space-between; gap: 18px; flex-wrap: wrap; }
.col { display: flex; flex-direction: column; }
.gap-xs{gap:8px} .gap-sm{gap:14px} .gap-md{gap:20px} .gap-lg{gap:32px}

/* form */
.field {
  display: grid; gap: 8px;
}
.field label { font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2); }
.field input, .field textarea, .field select {
  width: 100%;
  padding: 14px 16px;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.02);
  color: var(--ink-0);
  font-family: var(--sans); font-size: 14px;
}
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none; border-color: var(--orange); background: rgba(251,146,60,0.04);
}

/* Notes / impl callout */
.notes {
  border: 1px dashed var(--line-warm);
  border-radius: 16px;
  padding: 24px;
  background: rgba(251, 146, 60, 0.04);
  font-size: 13.5px;
  line-height: 1.6;
  color: var(--ink-1);
}
.notes h5 {
  margin: 0 0 8px;
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--orange);
  font-weight: 500;
}

/* Chip row */
.chip-row { display: flex; flex-wrap: wrap; gap: 8px; }
.chip {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 8px 12px;
  border-radius: 10px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.025);
  font-family: var(--mono); font-size: 11.5px; letter-spacing: 0.04em; color: var(--ink-1);
}
.chip .d { width: 5px; height: 5px; border-radius: 3px; background: var(--orange); }

/* Hide float cards via tweak */
body.hide-float-cards .float-card { display: none; }

/* Tweaks panel */
.tweaks-panel {
  position: fixed; right: 22px; bottom: 22px; z-index: 80;
  width: 280px;
  border-radius: 16px;
  border: 1px solid var(--line-strong);
  background: linear-gradient(180deg, rgba(20,14,11,0.98), rgba(15,10,9,0.95));
  backdrop-filter: blur(18px);
  padding: 16px;
  box-shadow: 0 24px 60px -20px rgba(0,0,0,0.7);
  display: grid; gap: 14px;
}
.tweaks-head { display: flex; align-items: center; justify-content: space-between; }
.tweaks-close { width: 28px; height: 28px; border-radius: 8px; border: 1px solid var(--line); background: transparent; color: var(--ink-1); display: grid; place-items: center; }
.tweak-row { display: grid; gap: 8px; }
.tweak-row label { font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2); }
.tweak-row select { width: 100%; padding: 9px 12px; border-radius: 8px; border: 1px solid var(--line); background: rgba(255,240,220,0.025); color: var(--ink-0); font-family: var(--sans); font-size: 13px; }
.tweak-row .seg { display: grid; grid-template-columns: repeat(auto-fit, minmax(60px, 1fr)); gap: 4px; padding: 4px; border: 1px solid var(--line); border-radius: 9px; background: rgba(255,240,220,0.02); }
.tweak-row .seg button { padding: 7px 6px; font-family: var(--mono); font-size: 11px; border: 0; background: transparent; color: var(--ink-2); border-radius: 6px; text-transform: capitalize; transition: background .2s, color .2s; }
.tweak-row .seg button.on { background: var(--grad-warm); color: #1B0E08; }
@media (max-width: 600px) { .tweaks-panel { right: 12px; bottom: 12px; left: 12px; width: auto; } }

/* =========================================================
   WORDPRESS & MOBILE RESPONSIVE ADDITIONS
   ========================================================= */

.lumi-mkt-input {
  width: 100%; padding: 14px 16px; border-radius: 12px;
  border: 1px solid var(--line);
  background: rgba(255,240,220,0.02);
  color: var(--ink-0); font-family: var(--sans); font-size: 14px;
  outline: none; transition: border-color .2s; box-sizing: border-box;
  -webkit-appearance: none;
}
.lumi-mkt-input:focus { border-color: var(--orange); background: rgba(251,146,60,0.04); }
.lumi-mkt-input::placeholder { color: var(--ink-3); }
textarea.lumi-mkt-input { resize: vertical; line-height: 1.6; }

.form-success-mkt {
  padding: 14px 18px; border-radius: 14px;
  border: 1px solid rgba(251,191,36,0.3); background: rgba(251,191,36,0.06);
  color: var(--amber); font-size: 14px; line-height: 1.5;
}
.form-error-mkt {
  padding: 14px 18px; border-radius: 14px;
  border: 1px solid rgba(251,113,133,0.3); background: rgba(251,113,133,0.06);
  color: var(--coral); font-size: 14px; line-height: 1.5;
}

@media (max-width: 640px) {
  .hero { padding: 36px 0 64px; }
  .hero-vis { display: none; }
  .hero-stats { grid-template-columns: repeat(2, 1fr); }
  .svc-grid { grid-template-columns: 1fr !important; }
  .pipe-row { grid-template-columns: 1fr 1fr; gap: 10px; }
  .pipe-flow, .pipe-cell::after { display: none; }
  .perf-grid { grid-template-columns: 1fr !important; }
  .kpi-row { grid-template-columns: 1fr 1fr; }
  .case-grid { grid-template-columns: 1fr !important; }
  .case.span-3, .case.span-2 { grid-column: span 1 !important; }
  .proc-line { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .about-grid { grid-template-columns: 1fr !important; gap: 32px !important; }
  .footer-grid { grid-template-columns: 1fr !important; gap: 28px; }
  .footer-bottom { flex-direction: column; gap: 10px; }
  .cta-band { padding: 40px 24px; border-radius: 20px; }
  .subhero { padding: 56px 0 44px; }
  .contact-form-grid { grid-template-columns: 1fr !important; }
}
@media (max-width: 480px) {
  .h-display { font-size: clamp(34px, 10vw, 50px); }
  .h-section  { font-size: clamp(24px, 7.5vw, 36px); }
}
@media (prefers-reduced-motion: reduce) {
  .cap-track { animation-play-state: paused; }
  .reveal { opacity: 1 !important; transform: none !important; transition: none !important; }
}
.admin-bar .nav { top: 32px !important; }
.admin-bar .mobile-menu { top: 32px; }
@media screen and (max-width: 782px) {
  .admin-bar .nav { top: 46px !important; }
  .admin-bar .mobile-menu { top: 46px; }
}